Nothing is more powerful or rewarding than seeing your marketing efforts develop in real-time. Digital incentives are the new future of “branded currency” activations. The beauty of this is that it allows for mass distribution, and therefore mass activation of your customers. What better way to activate customers than to incentivize them? Now this isn’t your ordinary plastic gift card or loyalty rewards program, no, this solution allows you to digitally deploy electronic gift cards, e-coupons, and digital tickets for use on smartphones. So, what solutions can marketers harness to get the most out of customer activation? Here are 6 examples to consider when planning your next program: 1. (See “ How Much You Should Be Spending on Experiential Marketing” for the ROI of brand activations.) Traditionally, customer activation is a one-shot, big bang form of advertising, but in recent years technology has allowed organizations to get more out of their customer activation programs. But there’s a lot more to executing engaging brand experiences the goal, for many marketers, is to be able to reengage the audience post-activation. Basically, anything that excites and delights consumers to engage with said brand. When you think of brand activation the images that come to mind are branded food trucks, pop-up shops, or contests/sweepstakes.

Customer activation is an important part of the marketing mix, where all forms of communication come together to motivate consumers to perform a desired action.

Best digital activation ideas